Ladies Citizen Watches

Citizen: continuing to impress with Eco-Drive watches

Proud of its achievements in the field of technology in watch making, Citizen continues to push the limits of what can be accomplished. For over 80 years, the Citizen Watch Company has tirelessly researched how to make a better watch and they continue to succeed in doing so.

Citizen has produced a great many "firsts" in its time. From professional diver's watches with in built depth sensors to the worlds slimmest LCD watch, the world waits to see the next development from this innovative brand. Now, Citizen launches the Eco-Drive watch.

What is Eco-Drive? Eco-Drive is perhaps one of the most ethically driven specification ever added to a watch, or any modern piece of technology. Providing a lifetime of use, this remarkable invention powers this range of watches, not by battery, but by light. Whether it's from a natural or artificial light source, a Citizen Eco-Drive drive can keep running.

Now that's impressive.